A prize of €1 million will be awarded to the person or team that develops a rapid test to tell whether a patient needs to be treated with antibiotics or not, the European Commission announced today. The aim of the Horizon Prize for better use of antibiotics is to stop many patients from taking antibiotics needlessly, which is one of the main reasons for the rise of antimicrobial resistance.
European Commissioner for Research, Science and Innovation Carlos Moedas said: "Growing resistance to antibiotics is one of the biggest challenges to public health today. We need to find new ways to prevent people from dying from infections that have been treatable for decades, until resistance rendered our drugs ineffective. We need to bring new classes of antibiotics to market and we need to take preventative measures to stop antibiotics being over-prescribed and over-used. Under Horizon 2020 we are continuing to help save lives and reduce the €1.5 billion in healthcare expenses and productivity losses the EU incurs each year from drug-resistant infections."
Showing posts with label European Commission. Show all posts
Showing posts with label European Commission. Show all posts
26 February 2015
01 July 2010
HELP campaign wins social marketing award!
Last week, the European Commission's 2009-2010 "HELP, for a life without tobacco" campaign was recognised as the top social marketing campaign for its creativity and innovation at the EACA (European Association of Communications Agencies) Care Awards ceremony that took place in Brussels on 23 June 2010. HELP was named overall winner in the "Government Bodies and Related Organisations" category. This prestigious award, aims to recognise excellence in social marketing.
The HELP campaign has won 11 awards since its launch in 2008. Other awards won by HELP include the 2008 and 2009 Empreintes Grand Prix, the 2008 Top Com Consumer marketing Grand Prix, the Cannes Lion 2008 and the Paris E-Marketing 2009 double award.
The HELP campaign has won 11 awards since its launch in 2008. Other awards won by HELP include the 2008 and 2009 Empreintes Grand Prix, the 2008 Top Com Consumer marketing Grand Prix, the Cannes Lion 2008 and the Paris E-Marketing 2009 double award.
For more information on the HELP - for a life without tobacco campaign:
http://www.help-eu.com/http://ec.europa.eu/health/tobacco/help/index_en.htm
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