Experience The Best of Malaysia Healthcare at WTM London 2022

                             

Malaysia Healthcare reinforces its commitment to providing seamless end-to-end patient experiences with enhanced offerings focused on preventive healthcare.    The global healthcare ecosystem is constantly evolving. In recent years, emphasis is being placed on prioritising wellness and preventive healthcare as the growing global population becomes more diligent in adopting a healthier lifestyle. Similarly, Malaysia Healthcare has been advocating the need to move from curative care to preventive health and wellness, encouraging healthier lifestyles. Malaysia Healthcare introduced a new Premium Wellness Programme, an industry-wide collaborative effort with top-tier private hospitals, hotels and travel companies in the country to integrate comprehensive health screening, world-class accommodation and leisure tour offerings into one convenient comprehensive premium package for healthcare travellers.   “In line with the third Sustainable Development Goal (SDG) of the United Nations to ‘ensure healthy lives and promote wellbeing for all at all ages’, Malaysia Healthcare warmly welcomes healthcare travellers, especially health and wellness enthusiasts who are eager to seek preventive care and wellness treatments to take advantage of this programme. In addition to health screening according to your age, gender and current health status, patients can choose to add on dental, aesthetic and cosmetic procedures as well as having more targeted screenings for diseases like Hepatitis C, cancer and heart related diseases. You will be able to indulge in the comforts of top-notch hotels and enjoy the country’s touristic attractions via specially arranged tours,” said Mohd Daud Mohd Arif, Chief Executive Officer of the Malaysia Healthcare Travel Council (MHTC).   Malaysia, a popular global destination for healthcare travellers, has won numerous awards, including the coveted “Destination of the Year” title by UK-based healthcare travel authority International Medical Travel Journal (IMTJ) numerous times in recent years. The country’s solid reputation as a destination for travel and healthcare attracted 1.06 million European tourists and 1.22 million healthcare travellers in 2019 alone.    In its commitment to ensuring that all healthcare travellers receive affordable, accessible and seamless end-to-end healthcare, the country also offers niche treatments such as cardiology, oncology, fertility, orthopaedics, neurology, and aesthetics such as bariatric treatments, dental and other services.   Malaysia is home to over 250 private healthcare facilities, which are highly regulated by the Ministry of Health Malaysia (MOH) and globally recognised. The country adopts regulated prices, with the MOH overseeing ceiling rates for healthcare treatments. As such, healthcare travellers are assured of fair price structures no matter the treatment complemented by the country’s healthcare offerings which are easily accessible, with little to no waiting time needed.   “Malaysia Healthcare is on a quest to provide the Best Healthcare Travel Experience and invites interested healthcare travellers, especially health and wellness enthusiasts, to come and visit us at the World Trade Market 2022 (WTM) and learn more about our Premium Wellness Programme and other offerings. Come and take advantage of the seamless end-to-end services that Malaysia Healthcare provides,” said Mohd Daud.   In addition to MHTC, Malaysia’s tourism partners, including Tourism Malaysia and state tourism bodies from Sarawak, Sabah, Penang, Selangor, Johor, Perak and Melaka, Malaysia’s leading private hospitals will be on hand at WTM.   Visit the Malaysia Healthcare booth at the Malaysia Pavilion from 7th to 9th November 2022 at World Travel Market at ExCel, London, for opportunities to explore both exclusive healthcare packages and strategic global partnerships with us. To find out more about Malaysia Healthcare’s Premium Wellness Programme, you may visit https://promo.malaysiahealthcare.org/medical-specialities/premium-wellness/.   For more information on Malaysia Healthcare and its services, please visit https://malaysiahealthcare.org or visit our social feeds at: www.facebook.com/MHTCMalaysia or at LinkedIn (Malaysia Healthcare Travel Council).   ***ABOUT THE MALAYSIA HEALTHCARE TRAVEL COUNCIL The Malaysia Healthcare Travel Council (MHTC) is a government agency under the Ministry of Health Malaysia that has been entrusted with the responsibility of curating the country’s healthcare travel scene. Founded in 2009, MHTC works to streamline industry players and service providers in facilitating and growing Malaysia’s healthcare travel industry under the brand “Malaysia Healthcare” with the intended goal of making Malaysia the leading global healthcare destination. MHTC works closely with over 80 private healthcare facilities in Malaysia, who are registered members of MHTC.

Malaysia Seeks Strategic Global Partnerships to Accelerate Its Growth Trajectory As A Preferred Healthcare Destination

                           

 Malaysia Healthcare is strengthening its global proposition for preventive healthcare via strategic partnerships at the World Travel Market 2022 (“WTM”) in London. 

As a nation, Malaysia eagerly encourages global citizens to prioritise preventive care by taking charge of their health and well-being. This crystalizes Malaysia Healthcare’s focus to welcome returning healthcare travellers who are actively seeking preventive care and wellness treatments in Malaysia's private healthcare facilities.

Malaysia Healthcare is at the forefront of this phenomenon with a health system that has been evolving from curative care and treatments to preventive health and wellness. This has led to the debut of Malaysia Healthcare's Premium Wellness Programme, an industry-wide collaborative effort with numerous top-tier private hospitals, hotels and travel companies in Malaysia which integrates comprehensive health screening with world-class hotel accommodation, leisure tour itinerary with options for healthcare travellers to add on dental aesthetics and cosmetic procedures as well as other treatments such as Hepatitis C, cancer, and heart screening.

“In line with the third Sustainable Development Goal (SDG) of the United Nations to ‘ensure healthy lives and promote wellbeing for all at all ages’, Malaysia is committed to consistently progressing our healthcare system to empower and encourage healthier lifestyles with enhanced health screening capabilities, for everyone,” said Mohd Daud Mohd Arif, Chief Executive Officer of the Malaysia Healthcare Travel Council (MHTC). 

Together with Tourism Malaysia, Malaysia Healthcare returns to London at the WTM showcasing its commitment to offering healthcare travellers an enhanced and seamless end-to-end patient journey experience as well as its strengths as a globally recognised healthcare destination.

Malaysia is a top-of-mind destination for healthcare travellers from around the world and was awarded “Destination of the Year” by UK-based healthcare travel authority International Medical Travel Journal (IMTJ) in 2020.  Malaysia’s strong reputation as a destination for travel and healthcare attracted 1.06 million European tourists and 1.22 million healthcare travellers in 2019 alone, with the top 10 countries of arrivals to Malaysia for healthcare travel being Australia, Bangladesh, China, India, Indonesia, Japan, Singapore, Somalia, United Kingdom, and United States. 

Malaysia’s niche treatment areas include cardiology, oncology, fertility, orthopaedics, neurology, and aesthetics such as bariatric treatments, as well as dental and other cosmetic services. In addition to its commitment to providing affordable, accessible, seamless, and end-to-end quality healthcare, it is also fortifying its healthcare offerings through strategic partnerships with travel agents and healthcare facilitators at regional and global levels.  

Also present at WTM are the country’s tourism partners, including Tourism Malaysia and state tourism bodies from Sarawak, Sabah, Penang, Selangor, Johor, Perak and Melaka who work closely with Malaysia Healthcare, alongside leading private hospitals of Malaysia to provide a holistic and seamless healthcare experience through premium wellness packages. MHTC will also be signing a Memorandum of Understanding (MoU) with SHINON Healthcare, a leading medical assistance and healthcare consultant which assists patients to seek treatment outside of their country and act as their local guarding in the chosen destination. With healthcare travel being a key economic driver for Malaysia, WTM provides a synergistic platform for interested international parties to pursue business collaborations with Malaysia’s key stakeholders and realise opportunities for 2023 and beyond.

“We recognise how crucial it is to form strategic partnerships to catalyse industry recovery moving into 2023. It is key for Malaysia Healthcare to identify and join forces with other industry partners who share the same value system and commitment towards service excellence. We are at WTM London to reach out to travel agents and healthcare facilitators, whose markets have been historically coming to Malaysia for both healthcare and tourism opportunities, for collaborative opportunities and training programmes, such as the Health Facilitator Training Programme. Our intention is to ensure we engage the like-minded partners, such as SHINON Healthcare, in realising our ambition of offering the Best Healthcare Travel Experience,” continued Mohd Daud.

The Health Facilitator Training Programme is a capacity building effort aimed at equipping tour and travel agents with the necessary knowledge and skills to thereafter provide services to returning and potential healthcare travellers who recognise Malaysia as a preferred destination for healthcare. As the industry navigates through endemicity, Malaysia Healthcare is ramping up efforts in positioning Malaysia as a safe and trusted destination towards achieving its projected healthcare traveller arrivals, especially through positioning Malaysia as a hub for Cardiology, Oncology, Fertility and Dental treatments, as well as its Premium Wellness offerings.

“Malaysia is currently home to over 250 private healthcare facilities that are highly regulated by the Ministry of Health Malaysia (MOH) and recognised globally. The MOH oversees the ceiling rates for healthcare treatments in Malaysia, thus ensuring fair price structures for all healthcare travellers. As such, healthcare travellers are assured of accessible and affordable healthcare with little to no waiting time. We welcome all healthcare travellers to experience the best of healthcare travel with Malaysia Healthcare and take advantage of the seamless end-to-end services provided, from point of enquiry to post-treatment care,” said Mohd Daud.

Visit the Malaysia Healthcare booth at the Malaysia Pavilion this 7th to 9th November 2022 at World Travel Market at ExCel, London, for opportunities to network with representatives from Malaysia Healthcare and explore exclusive healthcare packages. For more information on Malaysia Healthcare and its services, please visit https://malaysiahealthcare.org.my or visit our social feeds at: www.facebook.com/MHTCMalaysia or at LinkedIn (Malaysia Healthcare Travel Council).