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LIV Golf is committed to making a
positive impact on and off the course. In its first official season,
the league has begun carrying out that mission on a global scale.
LIV Golf has announced a three-year community impact partnership with Fútbol Más to establish programming
that promotes youth development and wellbeing through sports. The
partnership is aligned with LIV Golf’s impact and sustainability
initiatives that positively affect young lives and communities around
the world including Mexico, site of the league’s launch event.
Fútbol Más is an award-winning, global non-governmental organization
(NGO) that operates in countries throughout Latin America, Europe,
Africa, and the Caribbean. For more than 15 years, the organization has
delivered sport programming that enhances youth wellbeing, builds
meaningful bonds, and develops fundamental values in children living in
communities of social vulnerability.
At LIV Golf Mayakoba, players Abraham
Niemann and Carlos
Ortiz joined with leaders from Fútbol Más at El
Camaleón Golf Course to celebrate the partnership which will begin
serving thousands of community members in Cancun and Playa del Carmen.
The partnership will launch two programs, the “Neighbourhood Program”
and the “My Journey Program,” to empower youth, establish safe spaces
for play, and develop necessary skills for teens and young adults
preparing for employment.
“As LIV Golf launches its first full season, our league and teams are
committed to affecting positive change through our impact and
sustainability programs,” said Greg
Norman, LIV Golf CEO and Commissioner. “We are excited to
work with an experienced and mission-aligned charitable partner in
Fútbol Más to demonstrate how golf can help youth all around the world
build critical skills and relationships as the future leaders of their
Throughout the tournament at LIV Golf Mayakoba, LIV Golf and Fútbol Más
hosted young leaders from Mexican communities to coach, lead, and
engage fans in golf and sports-focused educational activities within
the Fan Village Impact Zone. They also led informational sessions about
local community programming and encouraged fan pledges to promote
respect, joy, responsibility, creativity and teamwork with children.
“We are very excited about the partnership with LIV Golf, which
represents an opportunity to extend the impact of sport for youth
development. Through our creative programming and 15+ years of
experience working with communities worldwide, we’re eager to improve
the lives of children and increase the positive impact of this
beautiful sport.” said Ignacio
Gomez, Executive Director at Fútbol Más. “This
tournament is just the start of our long-term collaboration with LIV
Golf to help kids and young adults develop life skills that will
maximize their potential.”
Throughout the year, LIV Golf will continue to develop and carry out
impact efforts in tournament host communities through the league, its
teams, players and charitable partners.
LIV Golf is owned and operated by LIV Golf Investments whose vision and
mission are centered around making holistic and sustainable investments
to enhance the global golf ecosystem and unlock the sport’s untapped