Malaysia Healthcare is
strengthening its global proposition for preventive healthcare via strategic
partnerships at the World Travel Market 2022 (“WTM”) in London.
As a nation, Malaysia
eagerly encourages global citizens to prioritise preventive care by taking
charge of their health and well-being. This crystalizes Malaysia
Healthcare’s focus to welcome returning healthcare travellers
who are actively seeking preventive care and wellness treatments in
Malaysia's private healthcare facilities.
Malaysia Healthcare is at
the forefront of this phenomenon with a health system that has been evolving
from curative care and treatments to preventive health and wellness. This has
led to the debut of Malaysia Healthcare's Premium Wellness Programme, an
industry-wide collaborative effort with numerous top-tier private hospitals,
hotels and travel companies in Malaysia which integrates
comprehensive health screening with world-class hotel accommodation, leisure
tour itinerary with options for healthcare travellers to add on dental aesthetics
and cosmetic procedures as well as other treatments such as Hepatitis C,
cancer, and heart screening.
“In line with the third
Sustainable Development Goal (SDG) of the United Nations to ‘ensure healthy
lives and promote wellbeing for all at all ages’, Malaysia is committed to
consistently progressing our healthcare system to empower and encourage
healthier lifestyles with enhanced health screening capabilities,
for everyone,” said Mohd Daud Mohd Arif, Chief Executive Officer of the
Malaysia Healthcare Travel Council (MHTC).
Together with Tourism
Malaysia, Malaysia Healthcare returns to London at the WTM showcasing
its commitment to offering healthcare travellers an enhanced and seamless
end-to-end patient journey experience as well as its strengths as a globally recognised
healthcare destination.
Malaysia is a top-of-mind
destination for healthcare travellers from around the world and was awarded
“Destination of the Year” by UK-based healthcare travel authority International
Medical Travel Journal (IMTJ) in 2020. Malaysia’s strong
reputation as a destination for travel and healthcare attracted 1.06 million
European tourists and 1.22 million healthcare travellers in 2019 alone, with
the top 10 countries of arrivals to Malaysia for healthcare travel being Australia,
Bangladesh, China, India, Indonesia, Japan, Singapore, Somalia, United
Kingdom, and United States.
Malaysia’s niche
treatment areas include cardiology, oncology, fertility, orthopaedics,
neurology, and aesthetics such as bariatric treatments, as well as dental
and other cosmetic services. In addition to its commitment to providing
affordable, accessible, seamless, and end-to-end quality healthcare, it is
also fortifying its healthcare offerings through strategic partnerships with
travel agents and healthcare facilitators at regional and global levels.
Also present at WTM are the
country’s tourism partners, including Tourism Malaysia and state tourism bodies
from Sarawak, Sabah, Penang, Selangor, Johor, Perak and Melaka
who work closely with Malaysia Healthcare, alongside leading private
hospitals of Malaysia to provide a holistic and seamless healthcare experience
through premium wellness packages. MHTC will also be signing a Memorandum
of Understanding (MoU) with SHINON Healthcare, a leading medical assistance
and healthcare consultant which assists patients to seek treatment
outside of their country and act as their local guarding in the chosen
destination. With healthcare travel being a key economic driver for
Malaysia, WTM provides a synergistic platform for interested
international parties to pursue business collaborations
with Malaysia’s key stakeholders and realise opportunities for 2023
and beyond.
“We recognise how crucial it
is to form strategic partnerships to catalyse industry recovery moving into
2023. It is key for Malaysia Healthcare to identify and join forces with other
industry partners who share the same value system and commitment towards
service excellence. We
are at WTM London to reach out to travel agents and healthcare facilitators,
whose markets have been historically coming to Malaysia for both healthcare and
tourism opportunities, for collaborative opportunities and training programmes,
such as the Health Facilitator Training Programme. Our intention is to ensure
we engage the like-minded partners, such as SHINON Healthcare, in realising our
ambition of offering the Best Healthcare Travel Experience,” continued Mohd
Daud.
The Health Facilitator
Training Programme is a capacity building effort aimed at equipping tour and
travel agents with the necessary knowledge and skills to thereafter provide
services to returning and potential healthcare travellers who recognise
Malaysia as a preferred destination for healthcare. As the industry navigates
through endemicity, Malaysia Healthcare is ramping up efforts in positioning
Malaysia as a safe and trusted destination towards achieving its projected
healthcare traveller arrivals, especially through positioning Malaysia as a hub
for Cardiology, Oncology, Fertility and Dental treatments, as well as its
Premium Wellness offerings.
“Malaysia is currently home
to over 250 private healthcare facilities that are highly regulated by the
Ministry of Health Malaysia (MOH) and recognised globally. The MOH oversees the
ceiling rates for healthcare treatments in Malaysia, thus ensuring
fair price structures for all healthcare travellers. As such, healthcare
travellers are assured of accessible and affordable healthcare with little to
no waiting time. We welcome all healthcare travellers to experience the best of
healthcare travel with Malaysia Healthcare and take advantage of the seamless
end-to-end services provided, from point of enquiry to post-treatment care,”
said Mohd Daud.
Visit the Malaysia
Healthcare booth at the Malaysia Pavilion this 7th to 9th November 2022 at
World Travel Market at ExCel, London, for opportunities to network with
representatives from Malaysia Healthcare and explore exclusive healthcare
packages. For more information on Malaysia Healthcare and its services,
please visit https://malaysiahealthcare.org.my or visit our social feeds
at: www.facebook.com/MHTCMalaysia or
at LinkedIn (Malaysia Healthcare Travel Council).
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