To mark this year's World Hypertension Day, Daiichi Sankyo Europe has announced a website for patients offering more information about hypertension management and treatment.http://www.hypertensioncare.eu is now available to patients and physicians across Europe (excluding the United Kingdom). The purpose of this educational website is to help address the burden of hypertension across Europe and improve compliance with lifestyle changes and medications.
The website supports this year's theme for World Hypertension Day; Healthy Lifestyle - Healthy Blood Pressure, looking at how healthy lifestyle choices can work alongside medication to lower blood pressure. The website suggests seven ways in which patients can adapt their lifestyle to reduce their blood pressure. These recommendations include lowering salt intake, increasing fruit and vegetables in your daily diet, lowering alcohol consumption, maintaining a healthy weight, exercising regularly, quitting smoking and minimising stress levels.
The content is also partially introduced by the "HypertensionCare team", a team of 6 characters that are either involved in the treatment of hypertension (including a GP and nurse) or have hypertension themselves. In addition, the text content is supported by animations, quizzes and videos, in which the characters of the Hypertension Team play main parts. This unique feature provides patients with advice from different healthcare professionals and patients about aspects of hypertension management and treatment in an interesting and informal way.
"This website demonstrates Daiichi Sankyo's continued commitment to listening to the needs of patients and physicians, and offers tools and services that provide them with added support when dealing with their condition," says Reinhard Bauer, CEO of Daiichi Sankyo Europe.
The latest Manhattan Research from 2011 shows that over 50% of physicians across Europe recommend health websites to their patients.[1] For that reason the patient website also provides a great additional service opportunity for physicians to guide their patients to this website and let them obtain information on high blood pressure in an easy to understand language and format.
Worldwide, high blood pressure is estimated to cause 7.5 million deaths per year, about 12.8% of the total of all deaths.[2] Despite broad availability of anti-hypertensive treatments, currently less than 50% of patients achieve the recommended blood pressure goal of <140/90 mmHg in Europe.[3] The website aims to decrease the burden of hypertension, through providing information on aspects of hypertension management. It also focuses on physicians and patients working effectively together to improve compliance.
Daiichi Sankyo's HypertensionCare franchise offers a range of services and products, including this website, to help tackle the burden of hypertension. Through these services Daiichi Sankyo hopes to provide patients and physicians with the tools and educational material to enable them to better address the obstacles faced in reaching blood pressure target goals.
No comments:
Post a Comment