The long-awaited return of the Brand that made all fans of alloy wheels
dream!
·
The historic brand of light alloy
wheels, Antera, whose symbol is a stylized Panther, revives at the behest of
the G.M.P. Group through an international ambitious and solid investment plan.
Of course with a character 100% MADE IN ITALY.
·
The official presentation of the renewed
Italian brand will take place during Milan Design Week, scheduled from 14 to 21
April, by way of a variety of special enactments, which will unfold both onsite
and on social media.
G.M.P. Group, an Italian business specialized in designing and producing
light alloy wheels directed to the automotive industry at international level,
launches the revival plan of the prestigious brand Antera, that it has acquired
last year, focusing on the excellence of “Made in Italy” with regard to design,
quality, innovation and sustainability.
Antera is long-standing company, yet a
groundbreaking one, in the industry of light alloy wheels.
Worldwide famous for its innovative
design and its meticulous attention to detail, the Brand is still remembered
today for its development of some models among the most famous ones in the
industry, as the three-spoke wheel Type 109, which granted Antera prestigious international accolades,
such as the coveted title of “Alloy Wheel Design of the Year 1994”.
Founded in 1991 in Milan by Marco
Muzzarelli, the brand of the Panther has been one of the leading figures in the
automotive sector in the last few decades, globally promoting elite wheels,
manufactured with new standards of development and production.
It has been a gradual and steady ascent,
that at the end of 2011 was further enriched by a wide range of products with
exemplar technical and stylistic features, which perfectly represent the
essence and uniqueness of the Italian brand.
Today, thanks to the support of the skills
and resources of G.M.P. Group, the brand Antera is ready to return to its
former glory, following up on a legendary history of excellence. Despite its
isolation from the world scene of the last years due to the death of its
founder, the appreciation of thousands of fans from all
over the world, who still recognized
themselves in the name of the Panther, is still alive and solid. G.M.P. Group’s
employment of modern technologies and of an innovative approach to design and engineering
are crucial aspects for this revival. This new approach, which is the key to
the creation of cutting-edge products, takes shape through the operations of
the team that make up the new division HPE-LAB (High Performance Engineering),
where ideas lead to authentic masterpieces with the made in Italy charm.
Marco Mancin, the president of G.M.P.
Group, declares: "Antera has always been a benchmark in the field of the
alloy wheels since the nineties. And today, in order to bring it back at the levels
of excellence and prestige that it has held for years, we prepared an important
five-year business plan that will give the Brand new luster for sure through
the development of innovative and identifying products and a concrete
internationalization process”.
G.M.P.
Group, headquartered in the province of Bergamo, is an internationally known leading
company for the production of alloy wheels in the automotive field. The company
extends over an area of more than 27.000 square meters, 16.000 of which dedicated
to the manufacturing departments and 500 to the offices, and it currently
boasts 150 highly skilled employees.
All is set, therefore, for the rebirth
of Antera.
The models of 2024 Antera’s new
collection will be officially revealed during Milan Design Week, scheduled from 14 to 21 April, through several onsite and on social media enactments.
