IFF Health, a leader in women’s health, announces a pivotal partnership with GenM, the menopause partner for brands. The complementary alliance enables IFF Health to not only accelerate global awareness of the menopausal journey, but also provide comprehensive, targeted solutions for brands and consumers.
It is estimated that one billion women
worldwide will be going through menopause by 2025.1 IFF is committed to
helping food supplement brand owners reach this audience, spread awareness of
the end-to-end menopausal journey, and provide dietary supplements clinically
demonstrated to help with a range of symptoms that often accompany menopause –
including hot flushes, low energy, vaginal dryness, memory issues,
constipation, bloating and dry skin.
“Businesses and employers across the EU are
beginning to take note and address the impact that menopause has on women, and
we’re so pleased to partner with GenM, an organization that shares our values,”
said Maider Gutierrez, global health category leader, IFF Health. “At IFF,
we’re constantly leveraging science and creativity for innovative essential
solutions. This new partnership with GenM, is just one of the ways we’re
working to raise awareness and improve the way people talk about, experience and
address menopause.”
Heather Jackson, co-founder of GenM says, “We are delighted to welcome
IFF to our growing collective of over 70 forward-thinking brands who are
committed to taking menopause seriously. GenM research shows that 87 percent of
menopausal women feel overlooked by brands and by society as a whole, whilst a
huge 97 percent believe that brands should do more to cater to them. We believe
that this market deserves to be provided for and, for responsible
organizations, there is a purposeful and commercial opportunity to be made by
doing just this.”
Although GenM’s ground-breaking Opportunity
Report
identifies 48 different symptoms related to menopause, 51 percent of women
surveyed can only name three.2 For food supplement brand owners looking to
provide solutions in this space, addressing menopause holistically often
requires a myriad of nutritional ingredients to help to reduce multiple
symptoms, as motivated consumers seek a single format delivery system.
“The probiotic and nutraceutical solutions IFF
offers have long helped women at all stages of life,” said Vanessa Azevedo,
regional marketing lead for dietary supplements, IFF Health. “To deliver on our
promise and further empower menopausal women to take control of their holistic
health, we’ve developed an innovative ingredient combination known as Gaia,
that brand owners can easily utilize for their next menopause supplement
that’ll meet the demand that’s often overlooked.”
IFF offers a wide range of ingredients that can help with other critical
menopause symptoms such as stress, urinary health, sleep, joint health, nail
and skin changes, vaginal discomfort and weight management. They have a team of
experts and unique capabilities to support brand owners in developing tailored supplements for
menopause support.
To learn more about IFF’s new partnership with
GenM, IFF’s commitment to menopause support, and how you can tap into the Gaia
concept, visit iff-health.com or contact an IFF representative.
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