05 January 2017


 Global athletic leader New Balance announced its inaugural smart wearable from the Digital Sport Division with RunIQ, a “made to run” smartwatch built in collaboration with leading digital, hardware and software companies, including Intel, Google, and Strava, at the International Consumer Electronics Show (CES) in Las Vegas today.  In tandem with the launch of RunIQ, New Balance will also debut PaceIQ, Bluetooth wireless sport headphones, with sound by Jabra- the provider of premium sound solutions for sports enthusiasts. RunIQ delivers the perfect combination of the best running features in a stylish accessory that you can wear all day.

Specifically designed for runners by runners, RunIQ helps athletes focus on their performance, engineered with Intel Inside® featuring a built-in GPS, heart rate monitor, lap button, interval capability, and marathon distance battery life to help you get the most out of your run.

“New Balance has a 110-year heritage of product development and innovation in the running category, and RunIQ represents our commitment to helping athletes achieve unparalleled fitness experiences,” said Rob DeMartini, President and CEO of New Balance.  “A smartwatch for runners made by runners, RunIQ combines our expertise in running with the best engineering advances through breakthrough collaborations with some of the biggest players in the technological industry.”

Through the collaboration with Strava, RunIQ allows runners to seamlessly upload and share workouts with their global community of athletes.  A built-in GPS allows for course tracking, pace and distance measurement while the heart rate feature monitors in real time.  With up to 24 hours of battery life with typical use or up to 5 hours of continuous life with GPS and heart rate monitoring, runners can track their marathon event.   Runners can sync, store and listen to Google Play™ music from an Android phone and stay connected to smartphone notifications for on-the-go replies when connected to Wifi or Bluetooth.  RunIQ is also waterproof up to 5 ATM. 

“Intel technology is reinventing the boundaries of computing to evolve the way people get fit, stay active and improve their performance,” said Brian Krzanich, CEO of Intel Corporation. “Our collaboration with New Balance brings to market a smartwatch with enhanced design and functionality, resulting in a smart and connected device for runners that makes amazing experiences possible.”  

To complement RunIQ, New Balance has created a unique digital experience through the New Balance Global Run Club.  This digital and physical community of runners is powered by Strava, the social network for athletes, and utilizes its platform to bring New Balance runners together, online and offline. NB Run Club runners use Strava to connect with each other, track performance, share their favorite routes and celebrate accomplishments.  NB Run Club athletes also participate in group and individual virtual training programs for key races and running events, as well as virtual races between individuals and clubs.  Lastly, physical NB Run Club activity is centered in New Balance stores and includes local runs, group training, alternative training and classes.

Fully integrated with RunIQ, the PaceIQ are lightweight wireless sports headphones that offer premium sound quality, a secure fit and a rapid charge capability. They allow the user to run free of wires and features a dedicated Sports Button that provides real-time audio in-ear RunIQ performance updates to help enhance training effectiveness. The PaceIQ also enable easy remote control access for both music and calls. When used with the New Balance RUNIQ, the PaceIQ is an easy-to-use training partner.

“Jabra PaceIQ Wireless not only extends our range of unique sports audio solutions, but helps athletes enhance their sports experience too,” said Calum MacDougall, SVP Marketing, at Jabra.  “These headphones are made withbest-in-class sound technology which means that you have access to premium sound quality for improved motivation.”

Available for pre-order at starting January 4, RunIQ will launch at retail with an MSRP of $299.99 on February 1st.  RunIQ will be available at launch in black and gray face, accessories including watch bands and chargers also available.  PaceIQ will be available at retail February 1st with an MSRP of $109.99 and include 3 sets of EarGels™, 1 FitClip™ and a USB cable.

RunIQ was developed through New Balance Digital Sport, a division formed in 2015 to connect consumers with technologies to improve their athletic performance.  Android Wear and Google Play are trademarks of Google Inc. 

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